Just in time for the busiest shopping season of the year, Adopt, the fresh French retail concept known for its affordable fine fragrances and accessories, is celebrating the opening of three new stores in as many weeks—with plans to double its footprint in 2026.

The flurry of expansion kicked off with the late September opening of a 675-sq.-ft. store at Carrefour Angrignon; followed by a 675-sq.-ft. location at Galeries Chagnon; and, just this past weekend, a 703-sq. ft. store at Promenades Gatineau; This brings to six the number of Adopt stores in Canada. As you may recall, the largest perfume chain in the world made its debut in 2024 here in Canada, opening three locations in quick succession: a 629-sq.-ft. boutique at Galeries d’Anjou in Montreal, a 616-sq.-ft. store in Carrefour Laval and a 536-sq.-ft. store at Place Ste-Foy in Quebec City.

Think Retail is thrilled to work with the Adopt team on its incredible growth trajectory in Canada.

The plan is to open four to six new stores in 2026. In addition to Quebec, the focus will be on market debuts in Ontario and New Brunswick.

Target spaces are 500 to 9 sq. ft. in super regional malls, as well as busy commuter hubs, such as airports and train stations.
Founded in 1986 by French perfumer Dominique Monlun, this revered global brand balances sustainability, beauty and accessibility. Its well-designed and inspired spaces feature more than 100 original, joyful, feminine, masculine or mixed eaux de parfums, as well as coveted accessories, such as sprays, body creams, candles, essential oils, lip balms and skincare items.
What we love about this brand is not only its commitment to strong core values, but also quality: Products are made to the highest standards in a beautiful production site in Cestas, near Bordeaux.

Customers love it, too. The brand appeals to a wide audience of loyal customers, who look beyond one signature scent, to an array of scents that match their mood and moment.

While internal data reveals the average customer is aged 34, 37% are ages 18 to 25, 42% are 26 to 45 and 21% are over 45 years.

With six stores already capturing the hearts of shoppers in Quebec, the brand is poised for national success and we look forward to sharing more exciting updates. For more about Adopt and plans for expansion, contact the Think Retail team.