Wellensteyn, the iconic outdoor coat and accessory company that caters to fashion and function, is unveiling details of the first of at least 20 stores to open in Canada in the next five years. 
A 2,145-sq.-ft. store will open in mid-August at the Outlet Collection at Niagara. 
Located minutes from Niagara Falls, Ont., this well designed outdoor shopping destination features an exciting array of more than 100 brand name fashion and lifestyle retailers, including Aritzia, Nike Factory Store, Kate Spade New York, Brooks Brothers Factory Store, Coach, Michael Kors and Tommy Hilfiger.
Think Retail is honoured to work with the Wellensteyn team on its Canadian market entry— Outlet Collection at Niagara is the perfect fit for this unique high-quality brand. 
The company’s origins date back to 1940s Germany when Adolf Wuttke, a welding rod dealer who made instruments used to help explore the depths of the North Sea, set out to create next-level outerwear for people working on the water and in the shipyards.
His parkas were made with unique waxed sailcloth that could withstand the elements, while keeping workers safe and warm.  
In the 1990s, the family-run business branched out, moving beyond work wear and protective clothing, to offer a new generation of outdoor enthusiasts a selection of well-designed jackets for all seasons. 
Today, Wellensteyn embodies the same dedication to quality, with an elevated focus on style. Catering to men, women and children with its jackets, as well as shoes, hats, scarves, belts, sunglasses, watches and other accessories, Wellensteyn is a strong global brand with wide appeal.
Well established in Europe and available at select retailers in North America, the brand is poised for expansion across Canada. 
The plan is to open at least 20 stores here, with the initial focus on Ontario, followed by British Columbia and Alberta. Locations of about 2,000 sq. ft. in outlet centres are of prime interest
For more information about this quality European brand and its exciting growth plans, contact the Think Retail team.