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Outdoor Coat Maker Wellensteyn Announce Plans to Open in Canada

November 22, 2022

Outdoor Coat Maker Wellensteyn Announce Plans to Open in Canada

The team behind Wellensteyn, the iconic outdoor coat company that caters to fashion and function, is sharing exciting plans to open its first store in Canada.
Slated to open in fall 2023, markets of interest includes British Columbia and Ontario. 
The Wellensteyn brand dates back to 1940s Germany when Adolf Wuttke, a welding rod dealer who made instruments used to help explore the depths of the North Sea, set out to create the best quality outerwear for men.
Initially targeted to those working in the shipyards and on the water, the parkas were made with unique waxed sailcloth designed to stand up to the elements, while keeping workers safe and warm.  
The family business, eventually taken over by Adolph’s grandson, Thomas, in the ‘90s evolved, moving beyond work wear and protective clothing to build a strong brand that offers a vast array of stylish gear. 
Today, the Wellensteyn collection is available to men and women around the globe, embodying the same dedication to quality, with an elevated focus on style. 
Its destination retail locations are a magnet for European shoppers, making it a marquee tenant. Now the company, which is available in North America through select retail partners, is ready to bring its globally recognized and growing brand to Canada. 
Think Retail is thrilled to work with the trendsetting team at Wellensteyn on it’s exciting Canadian debut. The focus is on B.C. and Ontario, with a preference for outlet malls, however high streets and super regional malls will be considered. Ideal size is 1,500 to 2,000 sq. ft. This is a high-profile brand that would make an ideal co-tenant, drawing in shoppers who appreciate Wellensteyn’s combination of history and innovation.
For more information about this iconic European brand and the Wellensteyn growth plans, contact the Think Retail team.