Eyewear and eye care company Oscar Wylee is celebrating the opening of two new locations and looking ahead to further expansion in 2024.
The company, which was founded in Australia, recently opened a 798-sq.-ft. store at Upper Canada Mall in Newmarket, Ont. and an 896-sq.-ft. store on the Kingsway in Toronto.
Both stores are located in bustling retail areas and will generate strong foot traffic. 
Next up, the plan is to to up four to five stores in Canada in 2024. Think Retail is thrilled to work with the Oscar Wylee team as they continue impressive growth here: The search is on for 800 to 1,000-sq.-ft. (with 20 ft. width) sites in high-traffic super regional malls. 
Since debuting here in September 2021, the focus has been on strategic expansion in major markets: Today there are 13 stores from coast to coast—one in B.C.; four in Alberta; five in Ontario; two in Quebec; and one in Halifax. 
2023 marked a banner year, with four locations, including two market debuts—the first in British Columbia at CF Richmond Centre in February, followed by CF Carrefour Laval in Quebec. In addition, Oscar Wylee opened at CF Fairview Park in Kitchener, Ont. and Place St. Foy in Quebec City. 
When you visit Oscar Wylee, you will discover it’s more than a retail store. The company partners with optometrists to create a one-stop solution for professional eye care and exams. In addition, the company offers hundreds of premium frames, including private-label trendy designs, at affordable prices.
The company’s branding is strong and it’s a wonderful tenant with well-designed modern spaces that are warm and welcoming..It’s been quite a decade for Oscar Wylee. After launching in 2012 as a small ecommerce operation, it opened its first bricks and mortar location a year later. In the decade since, the company has grown to close to 40 locations in Australia, New Zealand and Canada.
Ultimately, the company plans to have 20 to 30 here in Canada. For more about Oscar Wylee’s expansion plans, contact the Think Retail team.