Oscar Wylee eyes aggressive expansion in B.C., Ontario and Quebec
June 12, 2023
Australian eyewear and eye care company Oscar Wylee has four exciting locations in the works, as expansion continues throughout Canada.
Oscar Wylee is opening soon at CF Fairview Park in Kitchener, Ont. and Place St. Foy in Quebec City. In addition, the company just signed two new deals—a 798-sq.-ft. site at Upper Canada Mall in Newmarket, Ont. and an 896-sq.-ft. site on the Kingsway in Toronto.
It’s been an exciting first half of 2023 for the company, with two market debuts—the first in British Columbia at CF Richmond Centre in February, followed by CF Carrefour Laval in Quebec.
Think Retail is thrilled to work with the team at Oscar Wylee as they forge their path across Canada. It’s been an impressive start, with Oscar Wylee opening it first store in Canada in September 2021 at West Edmonton Mall, which was followed by stores at Halifax Shopping Centre, CF Market Mall in Calgary and Sherway Gardens in Etobicoke, Ont. In 2022, Oscar Wylee’s brick-and-mortar expansion included CF Chinook Centre in Calgary and two Ontario stores—Oshawa Centre, Durham Region’s largest shopping centre and another at CF Markville in Markham.
Today, nine stores are open and the aforementioned four will bring the total is 13.
That’s just the beginning, as Oscar Wylee maps out an aggressive growth plan focusing on super regional shopping centres across the country, with an immediate target of securing sites British Columbia, Ontario and Quebec.
This is more than a retail store. The company innovates by partnering with optometrists to create a one-stop solution for professional eye care and exams.
It’s a strong brand and a solid tenant, with well-designed modern spaces featuring wood floors and fixtures, as well as great lighting. It’s the backdrop to an immersive shopping experience where customers are welcomed and encouraged to experiment with different styles.
The Oscar Wylee collection features hundreds of premium customizable frames, including its own line trend-setting designs, at affordable prices—customers can pick up two pairs of glasses from $199.
The brand has grown exponentially since launching in 2012 as a small ecommerce operation before opening its first store in Sydney in 2013. Today, Oscar Wylee has more than 135 locations in Australia, New Zealand and Canada.
Ultimately, the company plans to have 20 to 30 here in Canada: Ideal spaces are 800 to 1,000 sq. ft. For more about Oscar Wylee’s expansion plans, contact the Think Retail team.