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Oscar Wylee ends 2024 on a high note and kicks off 2025 with an exciting announcement

January 03, 2025

Oscar Wylee ends 2024 on a high note and kicks off 2025 with an exciting announcement

Oscar Wylee is celebrating a recent opening and setting its sights on making its New Brunswick debut this spring, as the eyewear and eye care company unveils its growth plans for the year ahead. 
The Australian company capped off 2024 with the December opening of an 846-sq.-ft. store at Lime Ridge Mall, a premier two-level indoor shopping mall in Hamilton, Ont. 
Founded as an e-commerce business in Australia in 2012, Oscar Wylee now has an incredible 145 locations around the globe.
It opened its first store in Canada in September 2021, capitalizing on a shift whereby glasses evolved into true statement pieces, of which people have several pairs to suit their mood, personality and budget: The company not only offers hundreds of premium frames, it also has a unique private-label collection, which is both stylish and affordable.
In addition, Oscar Wylee differentiates itself from the competition by partnering with optometrists to create a one-stop solution for professional eye care and exams. 
It now operates 14 locations across Canada—one in B.C.; four in Alberta; six in Ontario; two in Quebec; and one in Halifax. 
Next up, Oscar Wylee is to open an 863-sq.-ft. site at Champlain Place, a busy shopping centre in Dieppe, N.B. The new store, which is slated to open in April, will drive strong foot traffic and is well situated among top national and international brands. 
Think Retail is thrilled to have worked with the Oscar Wylee team since its early days in Canada—this is a truly wonderful tenant with well-designed modern spaces that reflect strong branding and accessible style. 
With that in mind, we are excited to share that growth will ramp up in 2025, with plans to open an additional two to three stores.
The focus is on 800 to 1,000-sq.-ft. (with 20 ft. width) sites in high-traffic super regional malls, with a particular interest in British Columbia, Alberta and Ontario. 
It’s been an incredible period of growth for the Oscar Wylee brand, which started as an ecommerce site and is now a retail force. 
For more about the Oscar Wylee vision and expansion plans, contact the Think Retail team.