Foodtastic hungry to grow portfolio of brands across Canada

January 10, 2019

Foodtastic Inc., the Quebec-based franchisor of multiple restaurant concepts including, La Belle et La Boeuf/The Beauty & The Beeeef,  Carlos & Pepe's Taqueria, Souvlaki Bar (Greek Specialty) Nickels Deli, Bacaro Urban Pizzeria and Enoteca Monza Pizzeria. is ramping up expansion after announcing a $47 million investment from Restaurant Royalty Partners.
"Our partnership with Restaurant Royalty Partners (RRP) marks an exciting next step in our company's growth. This capital will accelerate Foodtastic's strategy of acquiring brands with strong potential for growth," said president and CEO Peter Mammas.
This latest announcement is a boon for Foodtastic, which is already a leader in the restaurant franchising business in Quebec, with more than 50 restaurants.
Foodtastic will continue its organic growth plan, which has seen 15 new restaurants open in 2018, with 30 planned for 2019. Markets of interest include its home province of Quebec, as well as Ontario, Alberta and British Columbia for the following 3 Concepts.
Foodtastic is expanding its Flagship La Belle et La Boeuf/The Beauty & The Beef) concept, Winner of Best Burger Award 3 years running, which offers an unbeatable choice of Gourmet Burgers, Poutines and Grilled cheese sandwiches, as well as an impressive variety of signature cocktails and specialty beer. The bar area features every major sporting event on giant screens. Ideal spaces are 4,500 to 5,000 sq. ft. in super regional malls, open-air centres, outlet centres and along busy streets.
Foodtastic opened its Souvlaki Bar Concept in 2014 with Superstar Greek Singer Mihalis Xatzigiannis, with immediate success. Offering Greek Souvlaki, Gyro, Salads, Appetizers as well Greek wines, Coffees and Desserts.For the restaurant concept, again super regional malls, open-air centres, outlet centres and busy streets are ideal and the size is 3,500 to 4,000 sq. ft. Souvlaki Bar has also positioned itself for Food Court Counters and is among the Top 3 in sales at Major malls like CARREFOUR LAVAL and ROCKLAND CENTRE.
On the heels of its the recent investment, Foodtastic last month acquired Enoteca Monza Pizzeria Restaurants, a growing, Montreal-based full-service Italian-restaurant concept with a state-of-the-art food commissary.
“We are excited to add Monza to our portfolio of leading restaurants. This acquisition of a homegrown Quebec business is consistent with our strategy of acquiring brands with growth potential that complement our existing brand portfolio. We expect to grow the Monza brand immediately with four new locations in the Montreal area expected in 2019, and locations in Quebec City and the Outaouais region slated for 2020,” says Mammas. “We believe the Monza acquisition will leverage our marketing, purchasing and operational systems to better serve our existing franchisees.”
Ideal Enoteca Monza Pizzeria spaces are 5,500 to 6,000 sq. ft. in super regional malls, open-air centres, outlet centres and along busy streets.
Think Retail is thrilled to partner with Foodtastic, which has a strong track record of value creation and innovation in the restaurant industry. Foodtastic seeks quality restaurant concepts to acquire and another announcement is imminent. In the meantime, the company continues to grow its core brands in markets across the country.
For more information about this dynamic company, visit the Foodtastic website or contact the Think Retail team.