‘Tis the season for giving and French chocolatier Jeff de Bruges is poised to help make wishes come true with a new location at Montreal’s Royalmount development.
The 664/sf store opened November 18th and is an ideal fit for the luxury shopping centre, which anchors the innovative mixed-use development in the heart of city.
In recent months, Think Retail has announced an array of exciting new retailers opening at Royalmount and we are thrilled to add Jeff de Bruges to the centre’s marquee tenant mix. 
With strong branding and stores that are beautifully designed to showcase a delicious collection of chocolates, ice cream and decadent treats, Jeff de Bruges is right at home. 
In 1986, Philippe Jambon founded the Belgian chocolate company in France: Today, there more than 500 stores across France, as well as dozens of locations in 17 countries. 
The concept debuted here in 2014 and Royalmount marks Jeff de Bruges’ fourth store in Canada. The network also includes a beautiful 750/sf space at the Montreal Eaton Centre; a 175/sf kiosk at Carrefour Industrielle Alliance in the heart of the city’s pedestrian network; and a 904/sfstore in Carrefour Laval.
Montrealers love the company’s decadent menu, which is constantly evolving and delighting customers. 
We are happy to share that expansion continues and the goal for 2025 is to open more stores in Quebec, with a focus on 500- to 850-sq.-ft. locations in super regional malls only. In addition, the Jeff de Bruges’ team is considering opening the first Ontario store, with an eye on Ottawa.
For more about this inspiring global brand and its growth plans in Quebec and beyond, contact the Think Retail team.