Just in time for holiday shopping, French chocolatier and ice cream house Jeff de Bruges is to open in early December at the new Royalmount development.
The 660-sq.-ft. store is ideally situated in this innovative mixed-use development, which offers a groundbreaking approach to how people work, learn, play and live. Located in the heart of Montreal, Royalmount is the largest private development in Quebec and the focus is on what the creators call “active mobility…. a never-before-seen living environment where connectivity, creativity, sustainability and technology thrive.”
Royalmount is welcoming an exciting array of innovative retailers and eateries, making it the perfect site for Jeff de Bruges’ fourth location in Canada. This is just the beginning for this marquee global company. It’s stores are beautifully designed with a sophisticated air that showcases innovative products against the company’s turquoise and chocolate-brown palette.
Jeff de Bruges dates back to 1986 when Philippe Jambon founded the Belgian chocolate company in France, quickly establishing the brand as a go-to for gourmet Belgian chocolates, with a French twist. Today, there more than 500 stores across France, as well as dozens of locations in 17 countries. 
The concept debuted in Canada in 2014 and quickly became a destination for Montreal’s discerning tastemakers, who appreciate the decadent Belgian chocolates, as well as local-sourced ice cream and other treats. The menu is constantly evolving, giving customers a reason to return again and again.
In 2018, Jeff de Bruges relocated its debut store to a beautiful 750-sq.-ft. space at the Montreal Eaton Centre. That same year, it opened a 175-sq.-ft. kiosk at Carrefour Industrielle Alliance in the heart of the city’s pedestrian network. In June 2022, Jeff de Bruges’ opened its third store at Carrefour Laval.
Expansion continues and the company aims to open at least two locations in 2025, with a focus on super regional malls in Montreal and Quebec City. Ideal spaces are 500- to 850-sq.-ft.
Think Retail is thrilled to work with this engaging global brand as it grows in the Province of Quebec. For more information, contact the Think Retail team.