Change Lingerie amps up growth with three new stores and counting

May 17, 2017

Change Lingerie is redefining Canada’s lingerie landscape with deals in place for three exciting new stores and more in the works.
At Think Retail, we are thrilled to work with this prestigious international retailer as it announces locations at CF Carrefour Laval, Oshawa Centre and CF Richmond Centre, while confirming plans open up to two more this year, as well as eight to 10 additional stores in 2018.
It’s an extraordinary time for Change Lingerie, which has ambitious plans for a major rollout that will see the lingerie retail brand ultimately operate 25 to 30 stores across Canada. 
Change is a game-changing retailers that launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. 
Women quickly fell in love with the concept because of its vast selection of more than 110 different sizes from A-M cup in a variety of styles. Unlike other lingerie stores, this retailer attracts a wide consumer base, offering a perfect fit for all shapes and sizes. Their mission is simple: “To provide the perfect bra to as many women around the world as possible.”
The popular lingerie retailer now has more than 240 franchise and corporate stores in 15 countries across three continents (in Europe, Asia and North America), as well as an international online store.
Change debuted in Canada in 2006 and now has 15 locations—five stores in British Columbia, one in Saskatchewan, five in Ontario and four in Quebec. 
Next up, we are delighted to announce that Change of Scandinavia will open this summer (July 1) at the prestigious CF Carrefour Laval. The 550 sq. ft. store is now under construction and takes over part of the space formerly occupied by Bentleys (the original space was demised to accommodate Change and Spanish accessories retailer Uno de 50—ideal co-tenants!). 
In addition, Change will open two stores this fall—at Oshawa Centre in Oshawa, Ont. and Vancouver’s CF Richmond Centre.
In September, Oshawa Centre celebrated the Grand Opening of its highly anticipated $230 million expansion/redevelopment and welcomed 60 new brands. Owned by Ivanhoe Cambridge, Oshawa Centre consistently remains among Canada’s top sales performers and attracts more than 9 million shoppers annually. The 680 sq. ft. Change store is the ideal addition to an already impressive retail mix of 230 stores.
On the West Coast, Change will open a 600 sq. ft. store at CF Richmond Centre. With more than 200 stores and services, Richmond Centre is one of the Lower Mainland's best shopping experiences, with a strong lineup of top-tier tenants, among which Change will be right at home. 
The brand’s fresh boutiques have proven a welcome addition to marquee shopping centres. Change stores are modern and beautifully designed, with a black and white palate, creating destination spaces that attract a wide demographic of women who shop for lingerie several times a year and participate in the popular Club Change loyalty program.  About 75% of revenue is derived from the sale of underwear and bras, however the company also offers a selection of loungewear, swimwear, nightwear, stockings and a men’s underwear collection. 
Since partnering with Change in summer 2015, it’s been such a wonder to watch this strong international brand make its mark across Canada. Last year, Change opened a 600 sq. ft. store on the main level at Park Royal South, one of Metro Vancouver’s most prominent and innovative retail destinations, and a 1,200 sq. ft. flagship in downtown Montreal at the trendy Place Montreal Trust.
With three stores confirmed for 2017, the company will also consider opening two more this year. The focus is on securing spaces of 500 to 1,000 sq. ft. in super regional malls in British Columbia (Lower Mainland), Ontario (Greater Toronto Area) and Quebec (Montreal and Quebec City areas). 
For more about Change and its exciting vision, visit its website or contact the Think Retail Team.