Are you ready for a fragrance revolution? Adopt is a fresh, vibrant retail concept that aims to give everyone access to fine fragrances, without breaking the bank.
Founded in France in 1986 by perfumer Dominique Monlun, the Adopt brand is about choice, accessibility and reinvention. With fun and chic stores in more than 40 countries, we are thrilled to announce that Adopt is ready to make its Canadian debut. 
The Adopt range features more than 150 fragrances, all made in a beautiful historical production site in Cestas, near Bordeaux. Rather than a single signature scent, the idea is for women to have multiple fragrances for all of life’s moments. 
In addition, Adopt stores feature complimentary items, such as sprays, body creams, candles, essential oils, as well as a range of skincare products for the face. 
The branding is electric—joyful, colourful and positive—with vibrant packaging and an ethos that appeals to a generations of consumers, who are eager to express themselves in a variety of ways. The average customer is aged 34, with 37% ages 18 to 25, 42% ages 26 to 45 and 21% over 45 years.
In addition, products put the planet first, with sustainability practices throughout the value chain, natural ingredients, organic ranges and eco-friendly packaging, including perfume bottles made of 90% recycled glass. 
The brand has a strong social media presence—Instagram, TikTok, YouTube, Facebook—and works with a crew of influencers who promote Adopt and its values. 
A regular on the pages of fashion and beauty magazines, Adopt is proven concept with a massive global footprint that includes 2,600 points of sale (kiosks, stores-in-stores and stand-alone stores) in more than 40 countries. 
Now celebrated global entrepreneur Marcel Rinaldy, president of Groupe 3M and owner of several successful brands, has purchased the Canadian rights to Adopt and is bringing this exciting and fresh retail concept here. The stores are beautifully designed, with a modern vibe and Think Retail is delighted to work with Rinaldy on Adopt’s market entry.
In Canada, the plan is to open several Quebec locations in the next couple of years. Ideal spaces are 500 to 800 sq. ft. in enclosed malls and along busy high streets. This is a strong tenant that sure to be a hit, driving foot traffic among a valuable demographic.
For more information, contact the Think Retail team.