Adopt Perfums, the fresh French retail concept known for its affordable fine fragrances, beauty products and accessories, is continuing its Canadian growth story with plans to open five new stores in 2027.

Following a successful rollout in Quebec, the brand is focusing its next phase of expansion on regional malls across the province, while also exploring an opportunity in Ottawa, which would mark its first location in Ontario.

Think Retail is thrilled to continue working with the Adopt team as the brand expands its Canadian footprint and introduces its distinctive approach to accessible fragrance and beauty to more shoppers.

Ideal spaces range from 500 to 850 sq. ft., making Adopt a fit for a variety of regional mall environments.

Adopt made its Canadian debut in 2024, opening three locations in quick succession: Galeries d'Anjou in Montreal, Carrefour Laval and Place Ste-Foy in Quebec City.

The brand continued its momentum, opening at Carrefour Angrignon, Galeries Chagnon and Promenades Gatineau, bringing its Canadian presence to six stores.

Globally, Adopt operates more than 350 standalone boutiques in more than 40 countries, establishing the French brand as a growing international player in fragrance and beauty.

Founded in 1986 by French perfumer Dominique Monlun, Adopt is built around the belief that fine fragrance should be accessible, expressive and fun. Its stores showcase more than 100 original eaux de parfum, spanning feminine, masculine and unisex scents, alongside beauty and lifestyle products, including body creams, candles, essential oils, lip balms and skincare.

Quality is central to the brand, with products made at Adopt's production site in Cestas, near Bordeaux. Its broad assortment also encourages customers to explore multiple fragrances for different moods, occasions and moments, rather than committing to a single signature scent.

The concept appeals to a broad demographic, with customers often purchasing multiple fragrances-a shopping behaviour that fits naturally with the brand's accessible price points and constantly evolving assortment.

With five new Canadian stores planned for 2027, Adopt is building on its Quebec success while setting its sights on the next chapter of Canadian growth.

For more about Adopt Perfums and its exciting growth plans, contact the Think Retail team.