Ahh, the sweet smells of summer-Adopt Parfums the fresh French retail concept known for its affordable fine fragrances and accessories, is scoring a retail hat trick, with three stores to open in August.

In 2024, the largest perfume chain in the world made its debut in Canada, opening three locations in quick succession: a 629-sq.-ft. boutique at Galeries d'Anjou in Montreal, a 616-sq.-ft. store in Carrefour Laval and a 536-sq.-ft. store at Place Ste-Foy in Quebec City.

By the end of summer 2025, they will have six stores in Canada, with a 703-sq. ft. store to open at Promenades Gatineau; a 675-sq.-ft. store at Carrefour Angrignon; and another 675-sq.-ft. location at Galeries Chagnon.

Think Retail is honoured to work with acclaimed entrepreneur and business leader Marcel Rinaldy, who is overseeing Adopt's corporate expansion here in Canada.

The plan is to open a couple more stores in Quebec in 2025, as well as Adopt's first Ontario location.

Target spaces are 450 to 1,000 sq. ft. in super regional malls, as well as busy commuter hubs, such as airports and train stations.

We love this brand story and its ethos of offering sustainably focused and affordable products in a beautiful setting. It's this approach-both accessible and elevated-that make Adopt a beloved global brand.

Founded in 1986 by French perfumer Dominique Monlun, the concept is built around offering more than 100 original, joyful, feminine, masculine or mixed eaux de parfums, as well as complimentary items, such as sprays, body creams, candles, essential oils, lip balms and skincare items.

The range is of the highest quality (products are made in a beautiful production site in Cestas, near Bordeaux) and appeals to a wide consumer base-the average customer is aged 34, with 37% ages 18 to 25, 42% ages 26 to 45 and 21% over 45 years. The clever part is that rather than embracing a signature scent, customers are encouraged to fall in love with multiple scents that they put on depending on the mood and the moment.

Quebec shoppers, both chic and price-conscious, have embraced this innovative concept and no doubt the rest of Canada will, too. For more about this exciting global brand and Adopt's plans for expansion in Canada, contact the Think Retail team.