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Kale Mart 24 to launch better-for-you c-store concept in Montreal

December 13, 2022

Kale Mart 24 to launch better-for-you c-store concept in Montreal

A fresh new concept—positioned to become “the Whole Foods of convenience stores”—is ready to make its market entry and tap into a new generation of on-the-go shoppers.
Forget “smokes and cokes”, Kale Mart 24 is breaking the mold by offering healthier choices that cater to a mobile-savvy younger generation of c-store customers, whose shopping habits demand a new kind of product selection. 
Taking advantage of a shift in consumer behavior, away from junk foods in favor of organic food and beverages; locally sourced items; plant-based options; and fresh and healthy prepared food items, Kale Mart 24 is a quality c-store experience where shoppers can source a variety of better-for-you (BFY) options. 
The concept is the brainchild of Oussama (Sam) Saoudi, who is no stranger to the BFY consumption movement. He is the founder and CEO of Montreal-based Toro Beverages, which revolutionized the energy drink industry by introducing Canada's first matcha-powered energy drink. Toro Matcha is made in Canada with Japanese Uji matcha and only good-for-you ingredients, it’s 100% natural, sugar-free, gluten-free and vegan.
Now, Sam is expanding his focus with Kale Mart 24. The concept will have wide-appeal for time-strapped health-conscious consumers, but zeroes in on Millennials, who desire a high-quality food experience, with a unique narrative and global flavors.
This demographic is looking to save time and they’re always on the go, which makes them the ideal c-store shopper. Now, Kale Mart 24 is filling the gap for BFY convenience products that shoppers can grab easily close to home or on their way to and from work or school. 
This is not your average convenience store in more ways than one. Award-winning retail design firm Gervais Harding & Associates designed the stores to build a strong and engaging brand destined to becoming a neighborhood favorite.
Stores have a modern, upscale look, while still maintaining an earthy, homey market-like atmosphere. Expect all the usual categories, but with specialty brands and products that include not only food and beverages, but also personal care items and even organic pet food.
Stores will leverage technology with a strong loyalty program, as well as self-checkout, contactless and mobile payments options that encourage shoppers to shop easily and buy often 24/7.Think Retail is excited to work with the Kale Mart 24 team to launch and grow this disruptive convenience store concept in the Montreal area. 
The ideal store size is about 1,500 sq. ft. in high-traffic areas and near universities.
For more information about this sustainable c-store chain that is destined to become a neighborhood staple, contact the Think Retail team.