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Surplus Clothing to open premium brand boutique

October 15, 2015

The innovative entrepreneurs behind the off-price concept Surplus Clothing are at it again, this time launching a full-price premium brand boutique, In by Surplus.
Surplus Clothing was born in Montreal in 1999 when the first bricks and mortar boutique opened on trendy St.-Laurent Street in the city’s Mile End neighbourhood.  
The focus was, and continues to be, on affordable luxury brands—including Diesel, Superdry, OSC, G STAR and more—at discount prices. Today there are four off-price outlets—two in Quebec (downtown Montreal and Tanger Outlets Saint-Sauveur) and two in Ontario (Outlet Collection at Niagara and Heartland Town Centre in Mississauga), as well as a strong online store.
At Think Retail, we are excited to be a part of the founders’ new vision, an in-mall shop featuring a curated collection of favourite brands.
The inaugural store is to open at CF Markville Mall in Markham, Ont. in March 2016.
We wanted to do a full-price store in mall and this is a testing ground,” says Jones Liang, one of the retailer’s partners, adding if In by Surplus is well received, he’d like to expand the concept in more enclosed malls.
The new store will be a multi-brand concept, focusing largely on denim and footwear, with at least 10 different high-profile footwear fashion brands.
The 3,000 sq. ft. space will reflect the Surplus vision, showcasing the latest styles through hip and appealing design that is sure to draw in fashion-conscious consumers looking for quality top brands.
For more about the Surplus Clothing and its new In by Surplus concept, visit www.surplusclothing.ca or contact the Think Retail Team.