Blog

Show me the $$$ - International Currency Exchange Opens 3 New Locations in Canada

April 19, 2010

Show me the $$$ - International Currency Exchange Opens 3 New Locations in Canada

UK based, International Currency Exchange (ICE) unveiled its new kiosk design prototype with its openings, last night in Place Rosemere, Quebec, and last week at Bramalea City Centre, Ontario.  The new design was developed by Robert Ruscio at RuscioStudio. Using the Bird's Nest in China (Beijing National Stadium) as its inspiration, Robert did a magnificent job in transforming ICE's look, which previously had a more institutional feel, to a strikingly unique kiosk, which now has that 'wow' element written all over it. The ICE team, led by Shamir Desai and Darren Sutton continue to seek out ways to improve its visual offerings to Canadian landlords and in this case, they simply hit it out of the park.

ICE is scheduled to open its next branch in May at Galeries de la Capitale, Quebec.

The company currently operates approximately 35 foreign exchange branches in Canada and the company is primed for further expansion. Furthermore, ICE is prepared to open 3-4 more stores this year. Kiosk requirements are approximately 100 sq.ft. The company will also consider opening in-line locations; size required is 100-500 sq.ft

With over 300 locations operating worldwide, International Currency Exchange is class leader in foreign exchange.

I would be remiss if not to thank Giilles Levesque and Judie Hart of Morguard with whom I negotiated these most recent transactions, as well as Robert Gauthier of Redcliff.