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Pinkberry Draws Massive Crowd to West Edmonton Mall Opening

July 16, 2012

On July 12th, Pinkberry opened its 1st Alberta location, at West Edmonton Mall (Canada's largest mall). Over 2000 people came to the Grand Opening. By retail standards the event was a true spectacle.

The lines began early in the day and by opening time 5 pm, West Ed was packed with excited Edmontonians. First, samples were served. Edmonton's own Virgin Radio was on hand to spin the tunes and kept the crowd rocking. When the doors opened, Pinkberry served each customer FREE.  

The store itself looks great and is extremely well designed (see photo). The premises is 475 sq.ft and is situated on Level 1, on the corner, leading into the mall's food court.
 
Pinkberry is looking to expand in both Alberta and BC. Super regional malls, downtown high street and large open air centres will be considered. Size required: 500-1250 sq.ft.

Opening Soon - Richmond Centre (Richmond, BC).

Started in West Hollywood, California in 2005, Pinkberry is “the original tart frozen yogurt with a clean finish and one-of-a-kind taste that is truly cravable”. Further, the company has a developed a rabid following among celebrities such as David Beckham, Taylor Swift, Drew Brees, Justin Beiber, Larry David, The Kardashians...etc. Today, Pinkberry operate over 275 locations in 15+ countries including US, Canada, UK, Russia, Egypt, Peru…etc.

For more information on Pinkberry, please visit www.pinkberry.com and www.facebook.com/PinkberryCanada.