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Pinkberry Celebrate Canadian Grand Opening

July 25, 2011

West Vancouver was the place to be on Thursday night, as Los Angeles based, Pinkberry, opened their 1st location in Canada, at the Village at Park Royal. Approximately 4500 people joined the festivities; a truly awesome sight for a retail opening. The line-ups began early in the afternoon and by the time the store opened at 5:30, the throngs of people extended well beyond our viewpoint. Samples were brought out to everyone in line, which teased and created anticipation. Once in the store, Pinkberry served each customer, free of charge (until store closing at 11:00 pm). Smiles and happy faces abounded, as guests ate their frozen yogurt, many of which who were trying Pinkberry for the very the 1st time. The crowd and VIP guests were also treated to a performance by LA rock group, Bonnie Dune, whose drummer is Vancouver's own, Cory Monteith, from the monster TV show Glee. A concert that took place on a stage, that was set up on the shopping centre's main road (which had been closed off to cars, earlier in the day). Much thanks go out to Maria Holly and Brian Maule, and the Larco (owners of Park Royal) team, for their great collaborative efforts, working with Pinkberry, to stage such a great party.  By the end of the night, it was clear that Canadians can't get enough Pinkberry.

I am pleased to confirm that Pinkberry is seeking to open additional locations in Vancouver. The company will consider super regional shopping centres, large format power centres, and high pedestrian street-front locations (such as Granville, Robson, and Denman). Size required is 500-1200 sq.ft. For malls, Pinkberry will consider smaller format stores and kiosk locations.

To see articles and photos from the Grand Opening and for all of the up to date information on Pinkberry Canada, please visit their Facebook page at http://www.facebook.com/PinkberryCanada.

One final thank you(s) is, as well, required. About 6 years ago, while in New York to see my sister (who frequently calls and emails me suggestions of the hottest new US retailers to contact) and nieces (Kelly and Lexi), my nieces and sister introduced us to their newest passion - Pinkberry. During this trip, they took us to Pinkberry, and like those in Vancouver on Thursday night, my family loved this new non-fat frozen yougurt. Soon after this visit, I recall contacting Pinkberry, to see if they had any plans to open stores in Canada. As I am sure any one who cold calls other companies to attract and develop their business, can appreciate, relationships start with a call and an introduction. Today, I am both pleased and proud to have played a small part in this opening, and wish to very much thank my sister and my nieces for sharing their passions.