Merrell steps into the Canadian market with two new outlets

August 03, 2015

We are thrilled to welcome Merrell to the Canadian market and to the Think Retail client-partner team, as the company has named us as their exclusive Canadian broker.

Merrell is a marquee brand that’s built a strong and dedicated following for its quality outdoor footwear and clothing.

The company dates back to 1981 when two executives for the Rosignol ski company joined forces with shoemaker Randy Merrell to create an affordable high-performance boot, which customers soon dubbed ‘the best boots ever made.’

Next up, Backpacker Magazine named them "the most comfortable and functional boots in North America" and word soon spread. During the next couple of decades, the company built it following and its collection, which grew to encompass several designs and lines, including footwear for women and children, as well as Merrell Apparel, which launched in 2006.

Today Merrell is owned by Wolverine World Wide, one of the largest footwear manufacturers in the world and the powerhouse behind a slew of high-profile quality brands, including its namesake, as well as Sperry, Saucony, Stride Rite, Hush Puppies, Keds, Sebago, Chaco and more.

With headquarters in Rockford, Michigan, Merrell is an international success story, with its products sold in more than 150 countries and its retail stores operating around the globe.

Merrell will open its first two in Canada on August 7. Merrell stores typically range from 3,000 to 3,500 sq. ft.: A 3,150 sq. ft. store will open at Tanger Outlets Ottawa and a 3,500 sq. ft. store at Tanger Outlets Cookstown, just south of Barrie, Ont. and ideally situated 45 minutes north of Toronto, en route to cottage country.

Thus far, no further stores are planned for 2015. However, we look forward to watching Merrell further build its following and its fan base in Canada with these two exciting new stores.

For more information about this all-encompassing lifestyle and performance brand, visit or contact the Think Retail team.