Lolë to open Montreal flagship

May 28, 2015

It’s an exciting time for Montreal-based activewear brand, Lolë, which is preparing to open a marquee flagship store in the epicentre of Montreal.

Located at 954 Rue Ste-Catherine West, beside other destination fashion retailers such as Simons and BCBG, the 2,700 sq. ft. store—Lolë’s largest in Canada—will capture the essence of this innovative Canadian brand. 

The turn-of-the-century building is a beautiful dramatic property, featuring 50 ft. ceilings and a large glass storefront, ideal for reflecting Lolë’s refreshing take on the traditional storefront. 

Channeling its core business philosophy of maintaining an active and balanced lifestyle, Lolë stores, referred to as ateliers, embody a social retail experience by offering consumers a place to connect and engage with not only the brand, but also one another. 

Through its ateliers, Lolë fosters relationships with its target audience by organizing free twice-weekly exercise meet-ups at local parks, as well as lectures by yoga\pilates specialists and nutrition experts. Tea and fruits are served daily.The new Montreal flagship will take things to the next level, with a dedicated yoga and fitness studio on the mezzanine, where various complimentary classes will be offered daily. This engaging space is close to the company’s head office and will be a wonderful example for the brand, which is actively expanding, both in Canada and internationally. 

As Bernard Mariette, President and CEO of Lolë, aptly puts it: “We believe this central location will further showcase Lolë to our Montreal consumers and to the international visitors that come to our city each year. Situated in the heart of the city and attracting over 29 million visitors per year, this prestigious stretch of Rue Ste-Catherine West is a prime location for our brand and will provide Lolë with high visibility, increased store traffic and prestige.” 

The brand was conceived in Montreal’s Longueuil area in 2002 and is now part of Quebec-based Coalision Inc., which operates in the U.S., France and Hong Kong. About this time last year, a group of strategic and financial investors led by Bernard Mariette, CEO & president of Coalision Inc., purchased a majority interest in Coalision from Kilmer Capital Partners. It’s an impressive strategic and financial partner group that includes, Pelican LP, Simon Equity Partners, Groupe Desmarais, members of the Hermès family and the Fonds de solidarité FTQ. The move gives the brand international reach as it works to grow its retail, web and wholesale business: Lolë has licensed partner locations operating in Canada, U.S, France, Spain, Germany, Belgium, Switzerland and Italy.

“With 46 Lolë stores in major cities around the world, including flagships in the prestigious Marais area in Paris, the world renowned Soho neighbourhood in New York and now on Rue Ste-Catherine in Montreal, our storefronts give us a window to the world, showcasing our business philosophy and our focus of leveraging intelligent consumption,” says Mariette. “This expansion integrates our distribution network of more than 1,600 points of sale, including 210 shop-in-shops.”In Canada, Lolë has 22 stand-alone locations, including two airport stores, and it continues to grow: In addition to the planned Montreal store, its second Canadian outlet location will open early this summer at Vancouver’s McArthurGlen Designer Outlet, while in late summer is will open a 1,250 sq. ft. store at The Core in Calgary, marking the retailer’s first store in the city and fifth in the province of Alberta. Lolë is interested in 1,250 to 2,000 sq. ft. on downtown high streets, in super regional shopping centres and select outlets. 

At Think Retail, we’ve been working as Lolë’s exclusive Canadian real estate broker since 2011 and we’re proud to watch their incredible Canadian brand establish itself across the country, and around the globe. 

Over the next five years, Lolë plans to strengthen and develop its presence in existing markets and triple global sales: The goal is to open, on average, 25 new stores per year. 

To learn more about this visionary brand and its expansion plans in Canada, visit