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Lolë Puts the ‘OM’ in the Canadian Retail Market

September 14, 2015

At Think Retail, we are thrilled to work with some of the world’s marquee brands and Lolë is one such player. Founded in Montreal’s Longueuil area in 2002, Lolë has evolved into a phenomenal brand that seems to do everything right, from design to marketing to customer relations and expansion.
In July, Lolë opened a 1,350 sq. ft. store at The Core in Calgary, marking the retailer’s first in the city and fifth in the province of Alberta. In addition to the 2,476 sq. ft. marquee flagship store to open next week at 954 Rue Ste-Catherine West in Montreal, the company is now sharing plans to open two new Ontario stores in Q4, just in time for the busy holiday shopping season.
An 1,800 sq. ft. store is under construction at Vaughan Mills, a destination shopping centre bristling with top brands in the world of fashion and dining. It’s the activewear brand’s third outlet location in Canada (another opened in July at Vancouver’s McArthurGlen Designer Outlet). 
Lolë will also take its place in another destination shopping mecca—The Toronto Eaton Centre. This 1,500 sq. ft. store will open later this year in the mall’s newly renovated north section, which is in the midst of welcoming more than 25 high-profile brands. 
Simply put, Lolë is hitting it out of the park with major flagship deals—more exciting plans are in the works and we will share details soon.
Lolë is owned by Quebec-based Coalision Inc., which operates in the U.S., France and Hong Kong. Lolë has licensed partner locations operating in Canada, U.S, France, Spain, Germany, Belgium, Switzerland and Italy. Lolë is sold in 200 “shop-in-shops” and is available at 1,600 retail outlets worldwide. 
Lolë also has close to 50 of its own-brand stores in major cities around the world, including flagships in the prestigious Marais area in Paris and Soho neighbourhood in New York. In Canada, Lolë has 24 stand-alone locations, including two airport stores and two outlets.
As part of its annual White Tour, Lolë this summer touched down in several of these cities, including Montreal, Toronto, Paris and New York (a record 10,000 people gathered in Central Park for a grand-scale community yoga session). This White Tour is a phenomenon sight to behold, with more than 50,000 people participating so far this year: I encourage you to check out the video links, which are very inspiring. Participants are required to wear white (a symbol of peace) and each is given a yellow yoga mat (Lolë’s brand colour) to use during the session. Another is slated for LA in November.
Lolë is the embodiment of a true lifestyle brand and has really proven itself a master at engaging with its customers, both on a grand scale, as with the White Tour, and at the retail level.  
Its stores, which the company refers to as ateliers, are always a joy to visit. They offer a refreshing take on the traditional storefront, providing a place to not only shop, but also connect with the brand and other like-minded community members. Lolë cultivates its target audience by organizing free twice-weekly exercise meet-ups at local parks, as well as onsite lectures by yoga\pilates specialists and nutrition experts.  
Lolë continues to grow its footprint, with plans to open 75 stores worldwide in the next three years.
At Think Retail, we’ve partnered with Lolë as its exclusive Canadian real estate broker since 2011 and we excited to work on growing this great brand in well-positioned strategic spaces of 1,250 to 2,000 sq. ft. on downtown high streets, in super regional shopping centres and select outlets.
To learn more about Lolë’s and its expansion plans in Canada, visit www.lole.com or contact the Think Retail Team.