Blog

Lolë pops up in British Columbia

April 30, 2016

Earlier this year Lolë unveiled groundbreaking plans to open several pop-up shops in 2016 and we are pleased to announce the first two locations—Uptown in Victoria and Orchard Park Shopping Centre in Kelowna, B.C.
Agreement has also been reached to open a third pop up in the province—details coming soon.
These inaugural locations are the ideal venues for Lolë’s unique pop-up approach, one that is designed to elevate brand awareness and test new markets.
Uptown is a sophisticated open-air shopping centre in the heart of Greater Victoria. The mall is home to a wonderful array of tenants, providing a luxurious mix of fashion, food and more. Orchard Park is Kelowna's premier mall with more than 170 retailers and  services.
In addition to the initial three stores, the company is interested in opening more pop-up locations, with a strong focus on British Columbia and Ontario. The scope is national, with the exception of Ottawa and the Province of Quebec.
Well-positioned high street spaces of 1,000 to 1,500 sq. ft. are preferred, however Lolë may also consider select super regional malls.
There is no doubt Lolë is in the midst of a spectacular period of growth, as the brand goes from strength to strength. What makes it work is its authenticity—it’s a true lifestyle brand, which has built a loyal following for its bold and beautiful activewear clothing for women.
Conceived in Montreal’s Longueuil area in 2002, Lolë is now part of Quebec-based Coalision Inc., which boasts an impressive team with offices around the globe.
2015 was a banner year for company, which opened several flagship locations—debuting in Calgary with a 1,350 sq. ft. store at The Core in Calgary; opening a 2,476 sq. ft. marquee flagship store at 954 Rue Ste-Catherine West in Montreal; setting up a 1,500 sq. ft. store at shopping mecca  CF Toronto Eaton Centre; and opening two outlet locations, one at Vaughan Mills, just north of Toronto, and another at Vancouver’s McArthurGlen Designer Outlet.
The retailer now has more than 30 stand-alone locations in Canada, including two airport stores and the three outlets, as well as stores in major cities around the world. Its apparel is sold in 210 “shop-in-shops” and available at more than 1,600 retail outlets worldwide.
Lolë has proven to be a master of all things retail, from design to marketing, customer relations and expanding its footprint in the right markets. To find out more about this phenomenal Canadian brand and its pop-up plans, contact the Think Retail Team.