Blog

Lolë pops up at the new Tsawwassen Mills

October 12, 2016

Top landlords are embracing Lolë’s innovative pop-up concept and we are delighted to announce the activewear retailer’s latest location, at the much-anticipated Tsawwassen Mills in British Columbia.
The 1,500 sq. ft. store debuted October 5 as part of the outlet centre’s Grand Opening, where thousands of people lined up for hours to be the first through the doors.  Lolë is right at home among the more than 180 marque retail brands at the 1.2 million sq. ft. outlet, which features 16 anchor stores, including a Saks Off 5th.
This is such an exciting outlet concept for the province of B.C. and the success of opening weekend proves there is huge demand for quality retail in the area. Ivanhoe Cambridge invested about $600 million in this unique project build on Tsawwassen First Nations.
This latest store is part of Lolë’s strategic vision for 2106—to open a series of pop-up shops to elevate brand awareness and test markets of interest.
Once again, Lolë is proving itself to be a company that is not afraid to do things differently. Conceived in Montreal’s Longueuil area in 2002, Lolë is now part of Quebec-based Coalision Inc., which boasts an impressive team with offices around the globe.
At Think Retail we are thrilled to work with this successful Canadian company, which has taken the world by storm with its apparel collections, as well as a fresh approach to retail and branding.
Today Lolë has more than 30 flagship stand-alone locations in Canada, as well as stores in major cities around the world. Its apparel is sold in 210 “shop-in-shops” and available at more than 1,600 retail outlets worldwide.
It announced the pop-up idea in January and by April Lolë unveiled the first two locations—Uptown in Victoria and Orchard Park Shopping Centre in Kelowna, B.C. This summer another opened at the newly renovated Rideau Centre in the heart of downtown Ottawa.
Lolë continues to seek pop-up opportunities across the country (except in the Province of Quebec). While the scope is national, Lolë is particularly interested in 1,250 to 1,500 sq. ft. in well-positioned high street spaces and regional malls in Ontario and British Columbia.
For more about this Canadian lifestyle brand and its pop-up plans, contact the Think Retail Team.