Lole Draws 4000 People to Paris Event

September 12, 2013

Quebec-based women’s apparel brand Lolë took over Paris’ Grand Palais this weekend to host a massive community yoga session, drawing 4,000 white-clad enthusiasts of all ages (the largest yoga session ever held in France).

The event, which featured Opera de Paris string musicians and “First Lady of Yoga” Colleen Saidman Yee, is the first project from agency Sid Lee Entertainment, a newly formed joint venture between Sid Lee and Cirque du Soleil.

Click on the link below to see the AMAZING video:

The Grand Palais event was the finale of Lolë’s White Yoga Tour, a series of emotional mass-audience yoga sessions in Canada, the U.S. and France. Since it launched in 2011, the tour has been a major success for the brand - this summer's session at Montreal’s Olympic Stadium drew over 5,000 people. The Toronto event held at Fort York Historic Site was attended by 2500 people.

Lole is owned by Quebec based Coalision Inc, who own several exciting brands including: Lole, and Paradox. Coalision Inc is owned by Kilmer capital (whose CEO is Larry Tanenbaum of Maple Leaf Sports Entertainment). In addition to Quebec, Coalision Inc operates offices in the US, France and Hong Kong. The company operates a total of 13 Lole stores in Canada, US, France and Switzerland.

Further, Lole has confirmed plans to open 7 locations in Canada in 2014, doubling their Canadian store count by the end of next year. The following provinces are targeted: Alberta, British Columbia, and Ontario. Lole will locate in super regional malls, downtown high street locations, and outlet centres. Size required 1250-1600 sq.ft.

We are also pleased to announce that the company is now prepared to open their 1st location in British Columbia.

If you're attending next week's ICSC conference in Toronto, I would invite you to visit Lole's newest location at 88 Yorkville Avenue.

Finally, for all of the information on Lole, please visit their website at