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Le Creuset unveils plans for Montreal flagship

August 17, 2016

Le Creuset is prepping to add its signature colourful sophistication to the Montreal retail scene, as it realizes its dream to open a flagship high street location in the equally colourful and sophisticated city.

The 800 sq. ft. store will open at 2121 Crescent Street late September. After searching for the ideal space for Le Creuset’s Montreal flagship, Think Retail is thrilled to have brokered this exciting deal for the marquee cookware company.

This will mark Le Creuset’s third high street location in Canada. It opened a 2,000 sq. ft. store at 2997 South Granville in Vancouver in June (its first store in British Columbia) and, in 2015, at 577 Sussex Drive in Ottawa.

Montreal will mark Le Creuset’s 10th store in Canada and the company continues to target select markets, including Toronto, Vancouver and Montreal—ideal spaces are 750 to 1,250 sq. ft. along high streets and in super regional malls.

Founded in Northern France in 1925, the Le Creuset brand is a hit with Canadian consumers, who love the traditional quality Enameled Cast Iron cookware for its functionality and fresh playful aesthetics: It’s No. 1 bridal registry brand and consistently the No. 1 or No. 2 cookware supplier to its trading partners.

While products are distributed in more than 30 countries via Le Creuset’s partnerships with specialty retailers and high-end department stores, the company has also worked to build a solid network of more than 250 of its name-brand stores in 25 countries.

These modern stylized retail spaces carry an enhanced selection of Le Creuset products that aren’t available anywhere else, making its stores a unique destination that attract an upscale demographic with great taste.

In the past 18 months, Le Creuset has more than doubled its footprint in Canada and celebrated several market debuts. At Think Retail, we are thrilled to work with this iconic brand as it expands across the country. For more, visit www.lecreuset.ca or contact the Think Retail Team.