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Le Creuset turns up the heat with a new store at CF Richmond Centre

September 28, 2018

Things just got a whole lot brighter at CF Richmond Centre in Richmond, B.C., with the opening of a new Le Creuset boutique.
The vibrant 900 sq. ft. store is ideally positioned across from Uniqlo and Hugo Boss in the premier shopping mall, which is home to more than 250 stores and services.  The intimate size of the boutique lends itself to a curated product offering designed for city dwellers in the surrounding area.
This is a fantastic location for the brand. Earlier this year, Cadillac Fairview, owners of CF Richmond Centre, teamed up with Shape Properties and GBL Architects to redevelop the 27-acre site. Plans are underway to transform it into a mixed-use retail and residential district with more than, 1,800 homes, open-air retail, new public plazas and streets. In the meantime, the existing shopping centre will remain at the centre of the buzz-worthy area.  
CF Richmond Centre is Le Creuset’s second store in British Columbia – the other opened in June 2016 on South Granville at 2997 Granville St.
“Le Creuset is exited to add a second location to best serve our customers in the Metro Vancouver area with our new boutique in Richmond’s most visited shopping centres,” says Raffi Kouyoumdjian, Le Creuset’s managing director for Canada. “Customers will be able to discover everything from our iconic French Oven in our full host of colours to specialty pieces to suit every cook’s wishes.”
In 2017, the premium French cookware manufacturer opened two new locations. It made its Atlantic Canada debut in Q2, with a 750 sq. ft. store at the Halifax Shopping Centre. As the only Le Creuset in the region, it’s proving a huge draw and an ideal tenant for the mall. With more than 170 retailers, the Halifax Shopping Centre attracts visitors from across Atlantic Canada. An, brought its signature splash of colour to Polo Park in Winnipeg.
These latest opening brings Le Creuset’s store count to 12 in Canada and the company continues to target select markets, including Vancouver, Toronto and Montreal. With plans to open one or two new boutiques in 2019, ideal spaces are 750 to 1,250 sq. ft. along high streets and in super regional malls.
Think Retail is honoured to work with this iconic brand, which was founded in Northern France in 1925 and has built a loyal following for its colourful quality enamel cookware: Its round French oven is an heirloom piece.
Le Creuset continues to build a global network of name-brand boutiques that reflect its modern aesthetic and offer an enhanced selection of products unavailable via its other retail partners.
For more information, visit www.Lecreuset.ca or contact the Think Retail Team.