Le Creuset serves up plans for three new stores

July 29, 2015

The iconic Le Creuset brand is bringing its signature pop of colourful sophistication to more Canadian tables and retail centres, with the opening of a fresh selection of new stores. 
Two weeks ago, Le Creuset opened a 1,050 sq. ft. store opened at Bayview Village in Toronto; and just last week, the company opened an 800 sq. ft. at Place Ste. Foy in Quebec City.
In addition, the company is to make its debut in British Columbia with a 2,200 sq. ft. store on South Granville Street, which scheduled to open December 1st. This is particularly exciting because it marks Le Creuset’s first high street location in Canada.
This will bring to six the number of Le Creuset stores in Canada by the end of 2015. 
Le Creuset continues to expand and several exciting announcements are in the works. In the meantime, areas of particular interest include, downtown Montreal and downtown Vancouver—ideal spaces are 750 to 1,250 sq. ft. on major street fronts. The company is also considering the Halifax market.
The brand has proven very popular among Canadian consumers, who appreciate the combination of quality, functionality and aesthetics. In Canada, Le Creuset is the No. 1 bridal registry brand and it’s consistently the No. 1 or No. 2 cookware supplier to all the company’s trading partners.
Since its launch in 1925 in Fresnoy Le Grand in Northern France, Le Creuset has built a strong reputation for its highest quality Enameled Cast Iron cookware. The company celebrates tradition, manufacturing its cast iron in the original foundry and ensuring unparalleled quality control, with each piece passing through the hands of 15 skilled artisans to ensure perfection.
Products are distributed in more than 30 countries, via its partnerships with specialty retailers and high-end department stores, however Le Creuset is also a retail success story, with more than 250 of its own brand name stores operating in 25 countries—it’s own stores carry an exclusive selection of its diverse products, some of which can’t be found anywhere else. 
As a company, Le Creuset is fully self- financed and delivers consistently strong financial results, bolstered strategic efforts to branch into new markets and categories. It also owns Hallen International Inc., a maker of popular wine accessories under the Screwpull trademark. Le Creuset also offers an evolving collections of exciting kitchen tools and gadgets, dinnerware, professional stainless steel cookware, textiles and related accessories. 
This is a premium brand with a wonderful vibe that appeals to a wide audience. The Times of London includes Le Creuset on its respected list of the “Top 100 Worldwide Brands.” As well, it’s popular among celebrity chefs and has the honour of being one of Oprah’s ‘Favourite Things’. In addition, Le Creuset is the most searched housewares brand in North America, according to AOL, Google and Yahoo.
Here in Canada, Think Retail works with Le Creuset on expanding its presence in top-tier locations across the country. Its stores are destination spaces, designed to tell a brand and product story that takes retail to a higher level. The ambiance truly reflects the brand’s sophisticated, yet playful, essence and each location is customized based on the store specifics. The retailer further drives excitement and traffic with key in-store events combined with regular cooking demos. As a result, Le Creuset continues to generate considerable recognition and cache with affluent households in Canada.
For more information about this best-in-class brand, please visit or contact the Think Retail Team.