Blog

Le Creuset makes Edmonton debut

December 03, 2015

Today, the iconic Le Creuset brand adds a colourful pop of sophistication to the Edmonton retail scene, as it opens its first store in the thriving city.

The 1,100 sq. ft. location is a modern masterpiece (the company invested more than $550 per sq. ft. on construction), a perfect fit for Southgate Centre, south Edmonton’s largest shopping centre, and home to an array of strong tenants serving an extremely affluent market.  The mall, which opened in 1970 and has since undergone three major renovations and expansions, is a premier shopping destination with more than 165 stores and services that bring what owners Ivanhoe Cambridge describe as: “an unmatched level of refinement to the retail experience in the city.”

Le Creuset—founded in Northern France in 1925—will fit right in, creating great synergy with other tenants and connecting with its core demographic, finally giving Edmontonians a much-anticipated taste of its iconic wares.

Canadian consumers coast to coast love the European brand for its combination of quality, functionality and aesthetics. Le Creuset continues to be the No. 1 bridal registry brand in Canada and it’s consistently the No. 1 or No. 2 cookware supplier to all the company’s trading partners.

At Think Retail we are pleased to note that this is just one of several new market entry deals for our colourful cookware partner, which also opened its first store in Ottawa this fall—at 577 Sussex Drive. The sophisticated brand is right at home in its 1,130 sq. ft. space, which is ideally located in the heart of this bustling high-end shopping strip in the city’s downtown core.
The Ottawa opening was particularly exciting because it marked Le Creuset’s first high street location in Canada.
The second, a 2,200 sq. ft. store on South Granville Street, is slated to open in Vancouver in February (another market debut).

Today’s store opening in Edmonton caps off a remarkable year for Le Creuset. We at Think Retail are delighted to be part of the action and we congratulate Le Creuset for more than doubling its store count in Canada, to seven from three.

And, we are thrilled to work with this marquee brand to further build its presence in top-tier locations across the country—no doubt 2016 will be another exciting year.

One area of particular interest is downtown Montreal, where Le Creuset would like to open a flagship high street store in the 750 to 1,250 sq. ft. range (the sweet spots is 1,000 sq. ft.). The company would also like to open another store in the Greater Toronto Area and is considering entering the Halifax market, where it is exploring super regional malls, as well as major street locations.

For more about Le Creuset, please visit www.Lecreuset.ca or contact the Think Retail Team.