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Le Creuset - A Retail Icon Opens Flagship Toronto Location

August 29, 2011

In mid-August, retail icon Le Creuset opened its first Toronto location at Sherway Gardens. The store looks absolutely fantastic (see photo) and is off to a great start. The 1350 sq.ft premises is situated across from Coach, William Sonoma, and Lululemon. This is Le Creuset's 2nd Canadian store; the first opened late last year, at Chinook Centre, in Calgary.

Sherway Gardens is owned by Cadillac Fairview, and is the Canada's #6 rank centre in terms of sales. The centre is anchored by Holt Renfrew and is home to such top retailers as Abercrombie & Fitch, Apple, Aritzia, Harry Rosen, Michael Kors, Sephora, Victoria Secret...etc. Annual traffic is approx 10 million.

Le Creuset was founded 86 years ago, in 1925, in Fresnoy Le Grand in northern France. The company is best known for its artisan built enameled cookware, and is the pre-eminent cast iron brand world wide. Since 1987, the company has been privately held by Paul Van Zuydam and is self financed. Le Creuset operates approximately 110 locations in 15 countries, and enjoys distribution in over 28 countries. The brand enjoys tremendous cache as evidenced by its inclusion in the Times of London's Top 100.

Worldwide Brands. Furthermore, Le Creuset is the most searched cookware brand in the US on AOL, Google, Yahoo. Le Creuset is also the most aspired brand amongst women 25-35 in Japan.

I am also pleased to announce that Le Creuset will open its first location in the province of Quebec, at Carrefour Laval. The store is scheduled to open in early November.

Le Creuset will continue to expand in Canada, and have targeted additional flagship openings in both Vancouver and Ottawa. Size required is 1350-1750 sq.ft.

Based on our anticipation of only a few Canadian openings, those centres with a Le Creuset store will be perceived as a true destination for brand and houseware interested consumers.

For additional information, please visit Le Creuset's website at www.lecreuset.com.