JNBY Struts its Stuff in Calgary

January 15, 2014

In early December, upscale ladies apparel retailer, JNBY, opened their first location in Alberta, at The Core in downtown Calgary. The new store is the company’s 4th Canadian location, and first store outside British Columbia. The premises (formerly occupied by Boutique of Leathers) is 1380 sq.ft and is located on the mall’s Plus 15 Level. Neighbouring tenants include Nine West, Marciano, Banana Republic, Browns, Judith & Charles. The store design is contemporary, elegant and chic and embraces the industrial post-modernist style.

JNBY is now prepared to look at opportunities in Toronto. The company hopes to enter the market early in 2014 with a pop up store. High pedestrian street-front locations (such as Queen St and Yorkville) are preferred. Super regional mall will also be considered. Size required is 1250-1750 sq.ft.

JNBY was founded in China, in 1994. The company’s name is an acronym for Just Naturally Be Yourself. JNBY’s apparel is original and innovative, design driven and often inspired by trends in fashion, art and industrial design. JNBY’s target customer is the fashion forward, urban, 20-40 year old female. Today, the company operates over 500 locations worldwide. 

For all of the information on JNBY, please visit their website at

The Core is located in the heart of downtown Calgary on 8th Avenue. The property spans three city blocks and consists of TD Square and the former Calgary Eaton Centre. The four level mall has 175 stores with a GLA of 566,959. The shopping centre is anchored by Holt Renfrew. Other major retailers include Harry Rosen, Brooks Brothers, H&M, Michael Kors, Aritzia, Sephora…etc. The Core is jointly owned by Alberta Investment Management (AIMCO) and Ivanhoe Cambridge.

Finally, I’d like to thank Stan Boniferro of 20 Vic (leasing manager for The Core) for his help in negotiating this agreement. Stan is a great leasing guy, very hard working and with a wealth of experience.