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IN by Surplus debuts at CF Markville Mall

March 22, 2016

The inaugural IN by Surplus opened its doors at CF Markville Mall in Markham, Ont., marking the first full-price premium brand boutique by the innovative team who founded the popular off-price retail concept, Surplus Clothing.
Surplus Clothing was born in Montreal in 1999 when its first bricks and mortar boutique opened on trendy St.-Laurent Street in the city’s Mile End neighbourhood.  
The focus was, and continues to be, on affordable luxury brands—including Diesel, Scotch & Soda, Fred Perry, and more—at discount prices. Today there are four off-price outlets—two in Quebec (downtown Montreal and Tanger Outlets Saint-Sauveur) and two in Ontario (Outlet Collection at Niagara and Heartland Town Centre in Mississauga), as well as a strong online presence. 
Now the entrepreneurs are taking on a new and exciting challenge. At Think Retail we’re thrilled to again partner with the Surplus team, this time on their latest retail vision, an in-mall shop featuring a curated collection of marque brands.
IN opened last week to great acclaim and this new concept is no doubt the start of something big. 
“We wanted to do a full-price store in mall and this is a testing ground,” says Jones Liang, one of the retailer’s partners, adding if IN by Surplus is well received, he’d like to expand the concept in more enclosed malls. 
CF Markville is the ideal location for the brand’s launch. It’s a shopping mecca that is home to more than 160 premium retailers from Aritzia to Coach, Fossil, Michael Kors, J. Crew and more. Cadillac Fairview recently completed a $110 million redevelopment of the property, transforming it into a world-class shopping destination and perfect launch space for IN by Surplus.
Already the new store is attracting a strong following of fashion-forward consumers drawn to the retailer’s curated selection of top-quality on-trend merchandise. 
IN is a multi-brand concept with a strong focus on denim and footwear, with more than 10 different high-profile footwear fashion brands.
The 3,000 sq. ft. space is well designed, reflecting the company’s signature vision. It’s hip and sleek, with dark woods and muted colours offering the perfect backdrop to an array of brands that are displayed in a welcoming and consumer-savvy way, with the feel of a boutique, but a vast selection nonetheless—it’s skilled merchandizing at its best. In addition to racks and tables of unisex apparel, footwear and accessories are showcased on metal and glass cubed shelves for easy browsing with an upscale feel. 
We are excited by this new concept and anticipate that IN will be a great success. At the moment, no new stores are planned, however the team is watching closely and after a few months (with the right feedback) is committed to moving forward and introducing the concept in more enclosed malls. 
For more about the Surplus Clothing and its new In by Surplus, visit www.surplusclothing.ca or contact the Think Retail Team