Hot Fudge Hat Trick - 3 New Stores to Open

October 31, 2011

Branded fashion accessories specialist, Hot Fudge has confirmed 3 new store openings for the province of Quebec.

In March 2012, Hot Fudge will open at Place du Royaume, in Chicoutimi. The store will be 1000 sq.ft and is strategically situated at the mall's 50 yard line, next to Bentley and facing Garage and Jacob. Place du Royaume is owned by Primaris, and is the top performing centre in Quebec's Saguenay region (350,000 people). The centre is approximately 600,000 sq.ft with 180 stores. Thanks to Nat Weinstein for his help and efforts in completing this transaction. Nat keeps the process simple and is always a pleasure to work with.

In May, Hot Fudge opens in Montreal's south shore at Promenades Saint-Bruno. The 1500 sq.ft store will be on the upper level adjacent Geox, Le Chateau, and Jack & Jones. Promenades St.Bruno (owned by Cadillac Fairview) is 1 million square feet, with approximately 200 stores. The centre is anchored by Simons, The Bay, Sears, and Zellers (soon to be Target). In terms of performance, Promenades Saint-Bruno is the #5 shopping centre in Quebec, with sales of approximately $534 psf. Thanks to CF's Dave Azran, with whom this deal was negotiated and concluded. Dave is very passionate and I find his enthusiasm refreshing and contagious. Keep up the good work Dave.

Finally, in July, Hot Fudge will opens its first store in Montreal, at the Montreal Eaton Centre. The premises will be 1165 sq.ft (35 ft frontage) is ideally positioned at the heart of the metro level, adjacent Sirens and Stitches, facing Body Shop and Laura Secord. Montreal Eaton Centre is located in downtown Montreal,  and boasts approx 26 million annual visitors - #1 in Quebec. Furthermore, with sales of $675 psf, Eaton Centre is the #2 performing mall in the province of Quebec. This deal would not have been completed without the efforts of Eric Fortier, Leasing Director for Ivanhoe Cambridge. Eric is very talented and looks to be a star on the rise at Ivanhoe. He certainly has the right stuff.

In addition to the above, Hot Fudge would like to open one more store in Quebec, in 2012. Markets of interest include: Laval, Anjou, and Quebec City. Size required is 1350-1500 sq.ft.

At the moment, Hot Fudge operates two stores - Place Laurier and Les Rivieres. To date, these locations are performing exceptionally well and have strongly resonated with it brand-starved, core demographic (15-25).  
For more information on Hot Fudge, please visit their Facebook page at

On a personal note, I'd like to congratulate Hot Fudge owner, Joey Labrecque and his wife Genevieve, on the birth of their new daughter, Mandy (their 4th girl).