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Fossil gears up for outlet expansion with opening at Vaughan Mills

April 16, 2015

The time is right for Fossil to expand its outlet presence, following the opening of a new 4,000 sq. ft. outlet store at Vaughan Mills. 

Located just 30 minutes north of downtown Toronto, the Vaughan Mills store is the retailer’s second-largest outlet in Canada. A true shopping destination, Vaughan Mills, which is owned and managed by Ivanhoe Cambridge, is a wonderful fit for the Fossil brand and positions it alongside the world’s leading fashion and lifestyle retailers.

The Texas-based, watch and fashion accessories specialist has built a strong reputation on more than 30 years of vintage style, offering its unique collections of bags and accessories, as well as signature durable watches in an array of fresh stylish colors. 

In addition to designing its own watches, Fossil Group has licensing agreements in place to make and sell timepieces for major brands, including Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry and Tory Burch, which last fall launched its debut collection to much acclaim. In February, Fossil and Kate Spade Company signed a global licensing agreement for the design, development and distribution of kate spade new york watches through 2025—the collection will be launched in 2016.

In another exciting bit of news, Fossil made headlines last month when it was announced the company was partnering with Google to use its watch-making expertise to create the highly anticipated Android wearable smartwatches, which are expected to hit the market by the end of this year. 

Founded in 1984, Fossil has more than 550 stores and 4,000 wholesale locations in 15-plus countries around the globe. It went public in 1993 and today it’s a $4.3 billion company, which has reported double-digit sales growth in four of the past five years.

In Canada, 2014 was an extraordinary year for Fossil, which opened six regular stores—a flagship on Bloor Street in Toronto; Masonville Place in London, Ont.; Lime Ridge in Hamilton, Ont.; Market Mall in Calgary; Quartier Dix30 in Montreal; and Polo Park in Winnipeg—and three outlets, including Niagara Outlet Collection, Tanger Outlets Ottawa and Montreal Premium Outlets. 

Think Retail, which is Fossil’s exclusive Canadian real estate broker, negotiated all the openings and is working with the company on its next phase of growth.  

The focus at the moment is to continue expanding Fossil’s outlet division, seeking about 3,000 sq. ft. in major markets, with a particular eye on Edmonton and Winnipeg. 

With the opening of the Vaughan Mills outlet store, Fossil has 34 Canadian locations. 
For more about this dynamic brand, visit www.fossilcanada.ca or contact the Think Retail team.