Filson to make Canadian debut in Vancouver’s GastownJanuary 03, 2017
At Think Retail we have long-admired the Filson brand for its staying power. The U.S. company, which dates back to more than a century, has done the near-impossible—repositioned itself as a cool retail player, while keeping its core audience coming back for more. We are thrilled to confirm our representation of Filson and announce its first Canadian location, to open in Vancouver’s historic Gastown district, with a second store to follow.
In March, the 120-year-old Seattle outdoor clothing and luggage maker will open a 1,545 sq. ft. store at 47 Water Street in Vancouver’s trendy Gastown district.
Dubbed the city’s oldest neighbourhood, Gastown was Vancouver's first downtown core and is named for “Gassy” Jack Deighton, an English seaman, steamboat captain and barkeep who arrived in 1867 to open the area's first saloon. Gastown has a storied history, but had reemerged in recent years as a hip destination, home to an exciting array of fashionable stores and restaurants, as well as many entrepreneurial companies.
Think Retail negotiated the transaction and we are honoured to have been Filson’s Canadian broker for its first store.
We believe Gastown is a great fit for Filson: The retailer will be well-positioned in this destination neighbourhood, which offers historic charm, while embodying all that is hip and cool in the bustling city
Filson has experienced a similar journey—from heritage to hip—that started in 1987 when former train conductor Clinton Filson opened a retail outpost in Seattle. He then went on to patent the company’s now iconic cruiser jacket in 1914. Since then, Filson has been the go-to for hunters, ranchers, fishermen and outdoorsmen. It built a reputation for making goods from the best materials possible and guaranteed every piece of merchandise.
The company has a global fan base, but in recent decades it was more surviving than thriving. That’s until Dallas-based private equity firm Bedrock Manufacturing stepped in, purchasing Filson in 2012.
Careful to keep Filson’s core customers happy, Bedrock worked to build the brand’s popularity among a new generation. They fine-tuned Filson’s collections to appeal to an array of cultural players, drawn to the retail brand’s authenticity, and expanded its offering.
Today, the company sells everything from its iconic jackets to long underwear and a vast assortment of quality leather bags for men and women—they can cost up to $900, but are guaranteed for life.
For more about this heirloom brand and its retail expansion in Canada, visit Filson or contact the Think Retail Team.