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Filson is setting up shop in Canada’s hippest hoods

May 18, 2017

It’s fitting Filson is making its Canadian debut in two of the country’s hippest hoods. 
At Think Retail, we are thrilled to work with the 120-year-old Seattle heritage fashion brand as it celebrates its market entry with the successful opening its first store in Canada in Vancouver’s trendy Gastown district. Next up, Filson will open this summer on Queen West in Toronto, an area dubbed the world’s second coolest neighbourhood by Vogue magazine.
The 1,600 sq. ft. space at 47 Water Street in Gastown is an ideal pairing for a brand that is at once steeped in tradition, while experiencing a renaissance. As the city’s oldest neighbourhood, Gastown was once Vancouver's first downtown core and home to its first saloon. After a long lull, the neighbourhood has reemerged, reinventing itself as a hip destination with an exciting lineup of unique and international retailers, restaurants and businesses. 
Filson, which was founded in 1897, has undergone a similar transformation. Once the go-to retailer for a loyal but limited consumer base of hunters, ranchers, fishermen and outdoorsmen, the brand is building on its reputation for goods from the best materials bring a new generation into its fold. 
Dallas-based private equity firm Bedrock Manufacturing (which also owns marquee brands Fossil and Shinola) purchased Filson in 2012 and they have done an amazing job fine-tuning the iconic collections and introducing new lines to appeal to an array of cultural players, drawn to the retail brand’s authenticity. From outdoor gear to clothing, luggage, leather goods and accessories for men and women, Filson is a retail force with staying power. 
Like Gastown, Filson has proven itself a heritage destination that encompasses style and substance. 
Next up, Filson will open its second Canadian store at 694 Queen Street West. Slated to open in July, the 2,300 sq. ft. store is well positioned near Trinity Bellwoods Park, one downtown’s largest public greenspaces and a focal point for fashionable city-dwellers.  
Filson will be right at home among top retailers and restaurants in this fabulous neighbourhood, which embodies all that is hip and cool in the bustling city.
We are delighted to work with Filson as it makes its mark in Canada. We have long-admired the brand for its adherence to quality craftsmanship and, more recently, its successful repositioning. For more about Filson and its retail expansion, visit Filson or contact the Think Retail Team.