Blog

Change of Scandinavia to change Canadian retail landscape

July 17, 2015

We are delighted to announce that Think Retail is working with leading lingerie retail brand Change of Scandinavia as its exclusive broker across Canada. 
This marquee international brand has major plans to expand its presence across the country and we look forward to making it happen. 
Change is a well-established designer, manufacturer and retailer that launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. 
The concept quickly spread across Europe and into Asia and North America, with openings in markets around the globe—earlier this year Change celebrated its 200th store.
Change stores can be found in 14 countries, including Canada, where it debuted in 2006. Today it has 14 stores here: five in British Columbia, one in Saskatchewan, five in Ontario and three in Quebec. 
This is a very exciting retailer with the vision and momentum to become a definitive Canadian presence. There are major rollout plans in the works for 2016, however the immediate focus is to open stores in downtown Toronto and Montreal. 
Change is strong brand with a well-defined visual identity. The boutiques are beautifully designed with an intimate upscale feel. 
It’s an established concept that’s proven a marquee tenant the world over. Stores are a mix of corporate (more than 130) and franchises (80). 
In Canada, most locations are about 950 sq. ft. and generate sales of close to $550 psf in major shopping centres—Park Royal, Metropolis at Metrotown, Shops at Don Mills, Oakville Place and The Promenade Shopping Centre to name a few—as well as high streets, including Toronto’s Queen West.
About 75% of revenue is derived from the sale of underwear and bras, which are designed in Denmark and manufactured at Change’s own factories in China. Women love Change because of its vast selection in more than 100 different sizes (up to K cup) in 10 different models, offering a perfect fit for all shapes and sizes. 
There are four in-house brands—Change Basic, which is never out of stock; Change Fashion, classic fashion range; Intimate Britney Spears by Change, which is quite trendy; and its luxury line, Charade Exclusive Lingerie. 
The company is also building a strong reputation for its loungewear, swimwear, nightwear, stockings and men’s underwear line.
Research confirms the Change brand inspires fierce loyalty among consumers, who are derived from a variety of age groups and shop for lingerie several times a year. To help cultivate its customer base, the retailer operates the Club Change loyalty program, which members love for its very generous bonus scheme. 
We look forward to working with Change of Scandinavia on its Canadian growth plan. For more information about this sensational brand, visit www.change.com or contact the Think Retail Team.