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Star Bédard to become Beauté Star, as part of a retail and brand reinvention

October 13, 2020

It’s fitting a company in the business of helping people transform themselves through hair and beauty products is undergoing a transformation itself. 
Top Beauty Group (TBG), which comprises Star Bédard, as well as M2B, Professional by Fama and Madame B2K, is rebranding its chain of retail stores, launching a new website and unveiling a new prototype store in Drummondville, Que. 
The company operates 24 Star Bédard/M2B stores in the Province of Quebec, as well as Northern New Brunswick and Eastern Ontario. The stores will now operate under the Beauté Star moniker, kicking off a new direction for the Quebec-based company. 
“We created a name change to support both brands,” says Andrew St-Charles, Directeur, E-commerce et Marketing for TBG. “The name change is also based on a change to our business model.” 
Founded in 1978 by France Bédard Bourdon and Gaétan Bourdon, the family-run business made a name for itself by offing salons a range of high-end products at accessible prices. It soon became the go-to destination for everything that salon owners need to operate their businesses, from products to equipment and accessories. 
Today, the company, with headquarters in Laval, is still owned and managed by the Bourdon family, however the founders’ daughters—Marie-Christine and Marie-Danielle—officially took the helm in 2015 and are co-presidents. The fashionable sisters have built on an enduring reputation as the Quebec leader in the distribution of professional hairstyling products, continuing to innovate and expand the business to further solidify its position as a leader in the hairstyling and beauty industry. 
The change in business model is an exciting new direction that puts the company’s selection of quality, professional and exclusive hair and beauty products directly in the hands of consumers. 
“People have learned what it actually means to use these products. It’s not the same mindset as before,” says St. Charles. “Consumers are more conscious of what products they're putting on their body and in their hair so they want to make sure that they're using higher quality products.” 
Beauté Star is positioning itself to be the go-to destination for these products. People are accustomed to quality, but they need to buy product more often than the very three to six months that they visit their salon—the new Beauté Star business model will fill that gap. 
In order to support its salon clients and share profits, the company is giving salons promo codes to share with clients: When people purchase products via the Beauté Star website or in stores, salons will get a commission. 
First up, the company is launching a new direct-to-consumer website and, on November 30, plans to debut its new prototype store, which St-Charles calls “feminine and exciting.” Designed by famed architects Provencher-Roy, the new store is experiential with a strong digital focus; for instance, there is an in-store shopping app and iPads throughout. 
The new store won’t be open to consumers until some time next year. Eventually all 24 Star Bédard locations will rebrand as Beauté Star. For now, the initial focus in on building the direct-to-consumer brand online. 
Think Retail is honoured to work with this innovative Quebec-based company: The Bourdon family represents true entrepreneurial spirit and Beauté Star is a retail success story with an exciting future.
For more information visit the new Beauté Star website or connect with the Think Retail team

CellPlus Services to open five new locations in Ontario and Quebec

October 07, 2020

CellPlus Services is dialing up growth, with plans to open five new locations in the next 12 months. 
The Quebec-based already has four sites in the province—Les Galeries Lachine, Les Jardins Dorval and Le Place Vertu in Montreal, plus Centre Régional Châteauguay in Châteauguay. 
Now, the plan is on opening 100 sq. ft. kiosks in regional malls across Ontario and Quebec, with a primary focus on Ottawa and Montreal. 
CellPlus Services has carved a reputation for its professionalism and customer service. All repairs are done in-store by trained, bonded, customer-service oriented technicians. In addition to cellphones and smartphones, technicians repair iPads and other tablets. 
Studies show people are waiting longer before upgrading their smartphones, which means the device lifecycle is extended, often requiring more repairs. 
With the slogan—‘Don’t Replace It, Let’s Fix It’—cracked screens, faulty buttons, fuzzy cameras, lax charge ports, non-functioning speakers and crackly headphone jacks are just a taste of what they can tackle. 
In addition, CellPlus Services sells a wide range of smartphone and tablet accessories, including cases, headphones and Bluetooth components. 
CellPlus Services sets itself apart by promising on-the-spot screen repair in 30 minutes. In addition, technicians offer free diagnosis—customers only pay once the device is repaired. Plus, all work is backed by a six-month warranty on parts and workmanship.  
The timely retail concept appeals to a wide customer base, repairing all major smartphone and tablet brands, including Samsung, Apple, LG, BlackBerry and Huawei. 
For more information about the tech repair brand and its services, visit www.cellplusservices.ca
Think Retail is thrilled to partner with CellPlus Services to take this dynamic company through its next stage of expansion. To discuss opportunities, contact the Think Retail Team.  

Rock'n Deli to open several new locations in Toronto

March 27, 2020

Montreal-based Rock'n Deli is in expansion mode, with plans to open more exciting locations in the Greater Toronto Area.
Founded in 1992, Rock’n Deli debuted in the Gourmet Area at Carrefour Laval and quickly built large group of loyal customers in the market for casual dining in a unique atmosphere. 
Famous for its authentic Montreal-style smoked meat and high-quality menu, today Rock’n Deli has eight locations—six in Quebec and two in Ontario. The plan is to open another this spring on Dixie Road in Mississauga Ont., followed by another in Milton Ont. A new Rock’n Deli is also slated for Moncton, N.B. this year, marking the brand’s East Coast debut. 
Now Think Retail is thrilled to work with this visionary company as it moves to the next level. 
The popular franchise concept is in constant demand. The goal is to further grow in the GTA, with plans to open an additional two or three locations later this year. 
Markets of interest include Toronto’s downtown core, Richmond Hill and Markham. Ideal spaces are 900 to 1,200 sq. ft. along busy high streets, in open-air centres and shopping malls. 
Rock’n Deli is an ideal tenant with wide appeal. The concept is modern and fresh with a breakfast, lunch and dinner menu that caters to diverse customers throughout all dayparts. 
The company taps into fresh audiences with Halal-certified smoked meat. In addition to smoked meat, Rock’n Deli has a wide range of delicious salads made on-site daily, wraps, egg dishes and poutines. It also offers take-out and home delivery. 
For more about this growing concept, visit Rock’n Deli website or contact the Think Retail team.

Fossil opens ‘Makers’ concept store at Metropolis at Metrotown

February 28, 2020

Metropolis at Metrotown in Burnaby, B.C. today welcomed its latest marquee tenant, Fossil, purveyor of timepieces, smartwatches, jewellery, bags and accessories.      
The 1,100 sq. ft. retail space is located on Level 1 of the three-story shopping centre, which is home to more than 400 stores and restaurants, as well as a movie theatre.    
Fossil’s exciting new store—its first in Canada in several years—embodies the company’s innovative Makers concept. Introduced in 2017, it’s designed to celebrate the unique craftsmanship and services on which the brand has built its reputation. The goal is to create meaningful experiences for shoppers that go beyond simple transactions.    
The bright modular space highlight Fossil’s unique services, including building your own watch, engraving and embossing stations, as well as a mix-and-match strap bar. The Custom Shop and Service Station features engraving/embossing icons and the Service Centre is open for appointments and walk-in customers, offering, among other things, specialty support for the company’s popular and evolving array of smartwatches.    
Founded in Texas in 1984, Fossil built a strong following for its vintage-modern styling. While steeped in tradition and craftsmanship, it is also alive with innovation, consistently generating rave reviews for its stylish, smartwatches that offer the latest technology paired with classic and fashion-forward designs.     
Today, the public company has more than 450 stand-alone stores around the globe, including about 30 in Canada, and its collections are sold via numerous quality retailers and department stores.   
Think Retail is delighted to work with this forward-thinking company and celebrate its Metropolis at Metrotown opening—for more information, visit www.fossil.com or contact the Think Retail team.

Ottawa’s Big Rig Kitchen & Brewery to open first locations in the GTA

February 27, 2020

   Big Rig Kitchen & Brewery is living up to its name, with big plans to grow in new markets across the country. First up, an exciting new location set to open mid-May at Heartland Town Centre in Mississauga, Ont., followed by another in Richmond Hill, Ont.
The Greater Toronto Area debut marks the company’s first locations outside of its hometown and it’s just the beginning.   
Founded in the nation’s capital in 2012, Big Rig Restaurants is an iconic Ottawa brand, famous for its brews and menu (the name pays tribute to former Ottawa Senators defenceman Chris Phillips). Its brand promise is simple: “We are a microbrewery; committed to serving the best beer and a menu of comfort food favorites!”   
It’s been a great ride for Big Rig. In 2014, it built a state-of-the-art brewery to expand the distribution of the beer into retail outlets. Today, Big Rig’s award-winning beer is available in more than 1,000 locations in several provinces.   
In June 2019, Foodtastic Inc., the Quebec-based franchisor of multiple restaurant concepts, acquired the Big Rig Brewery and Big Rig Restaurants brand.   
As part of the deal with Foodtastic, award-winning brew master Lon Ladell stayed on board and continues to work his magic. "Foodtastic is an amazing company and I'm thrilled to continue being a part of Big Rig brewery's exciting future,” Ladell said at the time.  “With the financial support from Foodtastic we can now expand our operations throughout Canada.”   
And that’s exactly what they are doing.   
Foodtastic, which already operates 90 restaurants under 12 different banners, including Au Coq, La Belle et La Boeuf, Benny Rotisseries, Blossom, Gatto Matto, Monza, Carlos & Pepe's, Chocolato, Souvlaki Bar, Nickels, and Bacaro, is a leader in the restaurant franchising business with $170 million in annualized sales.   
The company recently acquired two Les 3 Brasseurs sites—Heartland Town Centre in Mississauga and York Boulevard. in Richmond Hill—renovations are underway to turn both into Big Rig locations.   
This is the first step in a larger plan to aggressively expand the Big Rig brand throughout the Greater Toronto Area and Vancouver.    
This is in keeping with Foodtastic’s vision for the brand and its mandate to ramp up growth with new and existing brands following a $47-million investment from Restaurant Royalty Partners in December 2018.   
Following the Big Rig acquisition, Peter Mammas, Foodtastic president and CEO, said: “We look forward to preserving Big Rig's strong brand, while growing the restaurant system across the region… This acquisition of a homegrown Ontario business is consistent with our strategy of acquiring quality brands with growth potential that complement our existing brand portfolio.”   
Since then, growth has been on the menu. With Big Rig, the search is on for 5,500-sq.-ft. locations with 1,200-sq.-ft. patios in malls, along busy high streets and in large open-air centres.   
Think Retail is thrilled to work with the Foodtastic team as it grows the Big Rig brand in new markets. For more information about these visionary industry players, visit the Foodtastic and Big Rig websites or contact the Think Retail team.  

INS Market/Marche INS to kick of Quebec expansion, with a focus on Montreal office towers, malls, busy streets and institutions

January 26, 2020

INS Market/Marche INS is a Canadian brand with staying power. 
Founded in 1994 as International News, the company carved its place as a high-profile retailer of tobacco, newspapers, magazines, lottery, beverages and confectionery.
With 200 stores and growing in Canada and the United State (Chicago and South Florida), the company has evolved with the times and along with its new name—INS Market—it’s curated its focus to become what it calls “the most modern instant gratification store in the market.” INS has zeroed in on what its busy customer base is after—convenient services, along with a large selection of beverages and better-for-you snacking solutions.  
As the company expands, its mantra is simple: “We go where the customers go.” With that in mind, Think Retail is thrilled to team up with the INS Market team to assist with their development and aggressive expansion across Quebec. 
INS stores are always strategically located in high-traffic areas. They are a mainstay on some of the busiest streets across the country, as well as in mid- and large-size office buildings, public transit venues, shopping centres and institutional areas, such as hospitals, colleges and universities. 
In Quebec, the initial focus is on office towers, shopping centres, busy streets and institutional settings throughout Montreal. Ideal spaces are 500 to 700 sq. ft. for inline stores and 150-200 sq. ft. for kiosks, however the versatile concept is adaptable to accommodate a variety of sizes, spaces and configurations. 
With a 25-year proven track record and a strong network across the country, INS is a valuable tenant, who satisfies the needs of customers and keeps them coming back again and again with its stellar line-up of branded, traceable, reliable products and services at a value price point.
The company elevates the concept of convenience and taps into consumers’ desire for quick healthy snacks and large variety of beverages. INS understands convenience, also selling confection, tobacco and e-cigarettes, newspapers, magazines, books, transit tickets, souvenirs, lottery tickets, health and beauty products, greeting cards, telephone cards, postal supplies, office supplies, flowers, mobile devices and accessories. Some stores also features a Western Union, ATM, postal outlet and dry cleaning depot. 
The high-profile brand is recognizable with his sharp red and white logo. Stores are modern and well designed, with custom merchandising to maximize variety in all spaces. INS’ potential for expansion is massive. 
For details about this strong convenience player and its growth plans for Quebec, contact the Think Retail Team.